DIGITAL MARKETING

  You can have the best email system in the world, you can have the best autoresponder in the world but it’s useless if you don’t have a list. So, you need to build a list. Money is on the list. If you don’t have a good list, you don’t have profit. Would you ever consider buying a list? My immediate reaction is “Absolutely not”. Such lists are like single-serving friends. You meet them once and you’ll never see them again. This is the situation email marketers should avoid by all means. The goal for email marketers is to build a list of engaged subscribers who knows you, trusts you and who can potentically invest into what you have to offer them. So, if you are like me, continue reading and you will learn about a very easy way to build a responsive list without spending much of your hard earned dollars. You probably heard about squeeze pages, landing pages that are designed specifically for collecting subscribers. Believe it or not, but you don’t necessarily have to have a fancy sq...

  1.  HubSpot Email Marketing HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs. Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately. What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the  free-forever CRM . Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and  track email performance . 2.  Sender Sender is one of the best free email ma...

  Mobile devices are an increasingly popular way for your contacts to view your email campaigns. This means it's now more important than ever to design with mobile devices in mind. To be sure your campaigns will look great on any device, take advantage of Mailchimp's mobile styles, and preview and test before you send. In this article, you'll learn how customize, preview, and test your email campaign's appearance on a mobile device. Edit mobile styles Mailchimp's drag-and-drop templates offer customizable mobile styles that take effect when we detect someone is reading the email on their phone or tablet. The default styles include font size and line height settings that work well on a smaller screen. You can make additional changes to these at any time. If you're using a custom coded template, you'll have to update your mobile styles manually To edit mobile styles in a drag-and-drop template, follow these steps. In the Content section of the campaign builder...